The Business of Health
Stop buying “optimisation.” Start building capacity.
Clear guidance for high-performing adults who want more energy, calmer focus, and a health plan that survives real life.
Less Noise. More Capacity.
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Less Noise. More Capacity. 〰️
Joyspan - The Secret to Retention in Longevity
If your numbers improve but your week feels the same - or harder - you will eventually quit. Joyspan is the missing variable: the felt quality of everyday life that drives adherence and results that last.
How Longevity Actually Scales
Longevity doesn’t “scale” when you add more tests, gadgets, or luxury. It scales when prevention becomes a repeatable program that fits real life: clear standards, conservative diagnostics, and follow-through that survives your normal calendar.
Longevity Is Overbuilt at the Top. The Real White Space Is the Middle Layer.
Longevity is crowded at the extremes - luxury clinics at the top, apps and gadgets at the bottom. The real opportunity is the missing middle layer: outcomes-grade prevention infrastructure built on standards, execution, and continuity.
The Dirty Secret of Longevity: The Basics Aren’t Done, But the Drips Are Flowing
The longevity market is upside down: people are buying drips, stacks, and “frontier” tools while the basics are still unstable. This is a buyer’s framework for sequencing - so you stop paying for the top layer before the foundation exists.